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Entrepreneur 101
3 Things Marketers Should Learn From Elon Musk
His rise to social media fame is a marketing masterclass
(The gathered lessons I’ve learned on my never-ending road of continuous improvement are too valuable not to share. Here my first one with deep gratitude towards Nick Chai. )
What comes to mind when his name appears? Tesla, SpaceX, or Twitter? With the recent crypto incident, it’s clear that no one should underestimate the power of Elon’s tweets. He could make any company go upside down with just a push of a button.
If you ever wondered what makes him special, you’re at the right place. He possesses something which not everyone has the privilege to experience as they wish — a life full of ups and downs.
When you have rich experiences in both your personal and professional lives, you have stories to tell. And storytelling is a powerful marketing tool. Elon’s stories are why his companies don’t need any advertising for their product launches.
He embraced his vulnerability
And people connect with him deeply. It’s what makes him special in the eyes of his followers.
While most high-profile celebrities try to control their public perception, Musk did the…
